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Ship content to any product, platform or vendor with the right strategy, process, and platform.

Wrycan Content Engineering bridges the gap between print & digital by providing know-how and technology to help content and product teams deliver successful digital content products.

Let's start a conversation about how we can help you.

Recent Post - May 6th 2019

The Backbone of a Content-Centric System

The second in a three part series of posts talking about how ContentBase has evolved to be more than just a CMS. Read it on our Content Engineering blog.

Read it on our Content Engineering blog.

Recent Post - April 15th 2019

Announcing ContentBase 7.

Content Promotion support, Release management, better Task support, and a new Tool Development API. Read more about ContentBase version 7.0.0 release on our Content Engineering blog.

Read more about ContentBase version 7.0.0 release on our Content Engineering blog.


Content Engineering is an essential role, just like editorial,
design, software engineering and product development.

Content Engineering is an essential role, just like editorial, design, software engineering and product development.

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Pillar3 4066ae3edf525a5e433ab38d3efdfa2a154dad29ad86ef0769964d599d3ba894

What does Content Engineering do?

Content Engineering enables teams to react quickly with less effort.

Content Engineering focuses on a sustainable process so your content production teams can deliver any digital content format required by software development teams, vendors, and partners who want to build products with your content quickly.

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What if you don't have Content Engineering?

Publishers spend more time reacting to many needs.

Editorial teams respond to requirements from technical organizations and vendors whenever there is a new product that requires content. The product team informs the editorial team how they need content delivered. The editorial team sources, converts, proofs and QA’s the content and distributes it to the product team. This process repeats for each new product or use.

Pillar2 967393eceb10a03194104600ea79bb93a5694c41fce03ecbb4c595a913e9785a

What if you don't have Content Engineering?

Publishers spend more time reacting to many needs.

Editorial teams respond to requirements from technical organizations and vendors whenever there is a new product that requires content. The product team informs the editorial team how they need content delivered. The editorial team sources, converts, proofs and QA’s the content and distributes it to the product team. This process repeats for each new product or use.

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Pillar4 817adbb08d2621faf4932b3795b3448196fa29b490b6a0a9e3930019cd9b3d61

Why isn't this ideal?

The current process is labor intensive and unsustainable.

By repeating the content design, conversion, review, and QA each time there is a new product you are duplicating efforts, spending time and money over and over again.


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End the repetition! Let us show you how.
Keep reading or reach out to start a conversation.

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How does Content Engineering help?

Content Engineering focuses on the following:

  • A strategy to digitize your source content, focused on the value inherent in your original content and not the next product you need to support
  • A process to convert, proof and QA your source content, and to author new and/or additional content directly in a rich source XML format which is ready to be used in current and future products.
  • A platform to store your digital source that also allows users to enrich existing content as well as export content to end-user products and publish native format products like PDF, ePub, and HTML.

Content Engineering helps ensure you can generate content for any product, platform or channel partner.

Newway 339f1cef2fb9e6428acd0d77bc09e24fa9cdc729f2679ba87b49c214b9f7023c
Pillar5 fcf7915a42443d95d50b418c143e40004eea2f88f38f4c2b6085953d82612dcb

How does Content Engineering help?

Content Engineering focuses on the following:

  • A strategy to digitize your source content, focused on the value inherent in your original content and not the next product you need to support
  • A process to convert, proof and QA your source content, and to author new and/or additional content directly in a rich source XML format which is ready to be used in current and future products.
  • A platform to store your digital source that also allows users to enrich existing content as well as export content to end-user products and publish native format products like PDF, ePub, and HTML.

Content Engineering helps ensure you can generate content for any product, platform, channel partner.

Newway 339f1cef2fb9e6428acd0d77bc09e24fa9cdc729f2679ba87b49c214b9f7023c
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Mail 5d0441f544b760ce40b8b9f45b20bbf8256013ebcdf79615348d48abf638aa83


Learn more about Content Engineering

Drop us a line to start a conversation to learn more about how Content Engineering can save you time and money by making your content product development for efficient.

Some of Our Customers

Wolters Kluwer
NFPA
Marathon
Luminex
Nature Education
Cambium Learning
Marathon Oil
Clarivate Analytics
Envisn
Information Mapping
Noesis
The College Board

How We Work

Nimble f69a6a06a9c9dc1cb64fab5deaadc661a780a085265f910410266e94a103e035

Agile

We are a lightweight and efficient team. Our delivery model is the same. We deliver while working around current initiatives and ever-changing content requirements and delivery schedules.

Focus 90e9723403ef140850756eb7806e4e4cb8d44bd1e22902a5756a0d2a940696f7

Focused

We focus on companies that want to start, continue or improve their digital content initiatives. We have spent 15+ years creating sustainable content processes for customers, this is our passion.

Best da1641666726443a2a3eaca9edd032b6dbd5f44e5013d70403ce771766fe478e

No short-cuts

We never never push a short-term fix when a better solution is available. We make sure the stakeholders understand how short-sighted fixes will affect the ability to meet everyone's long-term goals.

Interested in learning more?

We would love to hear from you and chat about your content and the products you want to produce. Use the contact form to get in touch. We will not share your contact information with anyone else. We look forward to chatting with you.

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